I founded Distant Blue in 2017. What started as a hobby playing in a band evolved into a business. I was responsible for logistics, finances, social media channels, content creation, digital assets for promotion, planning strategic media campaigns, PR, merchandising, E-commerce, graphic design and was the lead in the branding of the business.

Over the 7 years of Distant Blue I planned single release campaigns which included scheduled posts and magazine features, blogs, podcasts and interviews on BBC to build buzz around a new release. This has helped to attract more awareness to live shows and UK tours, leading to sold-out shows. In addition, I also ran Meta ads to support single release campaigns.